TELEX COMPETITOR ANALYSIS
The communication world continues
to evolve like every other contemporary facet of life. The word ‘basic’ appears
to be losing meaning and gaining more relevance at the same time – an awkward
but valid irony. Now more than ever, the use of tools to carry out the most ‘basic’
of tasks is now so commonplace, so much so that the producers of these tools
continually come up with better applications of their tools in torrents, just
as alternatives pop out from almost every corner. This now puts the consumer or
user of these tools in a quandary of sorts as developers continue to design and
compete to be the tool of choice. An attendant effect of these choices is the
expansion of what used to be basic. One-on-one conversation, then group
conversations, then the cocktail nature of continued communication over a
central channel is what birthed the telex app. An app whose most prominent
function is to facilitate seamless collaborative communication, but there are
many offerings adept at doing the same, hence the significance of competition
and competitors.
In this post, I will attempt to
do a competitive analysis of Telex and its competitors and in the process establish
the edge or otherwise that Telex has over the competition and how best to
maintain, measure up, or beat the competition.
Features of Telex.im
As stated earlier, Telex is
committed to fostering collaborative communication. Every of its features therefore
points to aiding this in the best way possible. The major features of Telex can
be put into three main categories:
1.
Collaborative Communication which
enables individual members of a team or group to communicate and share at a go.
It facilitates group projects and tasks by enabling easy sharing of files within
project spaces.
2.
Real-Time exchange: This includes
instant messaging, voice and video communication, screen sharing and other related
instant exchange in real-time among collaborators.
3.
Security and User Management: These
are features that help maintain sanctity across the channels of communication.
It involves user control, access management, and data protection.
Competitors along the feature categories
To delve properly into the competitor analysis, we will
consider competitors in the categories above:
1. Collaborative
Communication
Teamviewer: A Team-focused platform for sharing
information among groups and teams.
Zoom: A platform widely known for audio and
video transmission.
Google Meet: An engine for driving collaborative
communication across teams and organizations.
Real-Time Exchange:
While the three mentioned above are also known for Real-time
exchange, below are additional competitors that efficiently perform the
function.
Microsoft Teams: Microsoft-powered platform
for real-time collaborative communication.
Slack: One of the most popular
applications dedicated to Team sharing and collaboration in real-time
Discord: Well known group or multiple inputs
messaging platform.
Security and User Management
Other competitors that are very strong in these categories
are:
Google Suite: A very well-secured platform
that hosts millions of organizations while applying very astutely secured user
management and security features
Mattermost: Great admin controls despite being
an open-source platform.
Confluence: A collaborative platform with
robust access management and security.
Competitor Review: Google Suite Vs Telex
For this review, we focus on the Google Suite for its robust
features and huge and almost universal patronage.
How well Google Suite does:
The Google suite is made up of a
workspace that contains almost every tool a team could ever require not only to
communicate but for documentation and even data processing. It is also very
robust enough to contain all of the organizations database and aid and efficiently
manage access to information.
The Google Suite’s cocktail of
suites effectively dovetails into one another to enhance seamless operation and
sharing.
Despite the aggregation of
various tools in the suite, they are very user-friendly and easy to understand
and use across different levels of sophistication and exposure.
In and outside Suite functions
also further enhance the usability of the suite as access to stored information
is not just almost indefinitely guaranteed but can be searched out when the
need arises.
How Telex.im Can Compete with Google Suites:
While it appears a tall order, Telex can try to match the
Google suites by pushing for and maintaining improvements in the following
areas:
Strengthening Data Security and User Control: Access
to data and user data as well as control is an enduring strength of the Google
suite and Telex.im must meet and maintain the standard to stand any chance of
competing.
Efficient File Sharing and Storing: Efficient
storage and access to data is another major strength of the competitor here, Telex.im
therefore must consistently refine the storing, access, and sharing of files in
the collaborative process.
Continued User Engagement: Telex should
prioritize learning customers' needs as this could set it apart by enabling it
to provide bespoke tools and functions to consumers.
Flexible and affordable
Pricing: Further to continued and efficient user engagement, the provision
of efficient bespoke tools should guarantee patronage but Telex.im must ensure
that the most cost-effective approach is applied to position it as a ready
alternative to other similar platforms.
Finally, the market is very competitive
with quite a number of established competitors like Google at the top of the
pile but then to be the best, you have to be willing to beat the best. It
is still very possible for Telex.im to stand out by running on the
leverages above to position itself as a ready alternative to other tools out
there as contemporary users are almost always on the lookout for the next best
tool or resource to use. With proper application and the willingness to push
the limits, the competition might yet lead to hitherto unimagined levels of
success and expansion.
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